SalesFrontier HK is now an Official Sales Partner of iQIYI International in Hong Kong and Macau. SalesFrontier HK will be partnering with iQIYI International to manage their advertising inventory and provide more effective advertising solutions and services to advertisers.
The traffic on iQIYI International app in Hong Kong and Macau continues to show rapid growth - the platform has average daily users of more than 100K, and monthly active users reaching over 900K. Some of the most popular projects on the platform, such as Chinese drama Go Ahead, variety show The Rap of China 2020, and Korean drama Backstreet Rookie, indicate Hong Kong and Macau users' preferences for Chinese and Korean content. This year, iQIYI’s hit variety show Youth with You has reached a total of more than 50 million views. Within a week of the show’s broadcast, the number of users on iQIYI’s International app increased by 125%.
To attract new users and retain current users, iQIYI International continues to focus on releasing strong content such as Chinese drama Youth Genesis starring Wu Jinyan; exclusive Korean dramas The Spy Who Loved Me, and Hush starring Yoo In-Na and Lim Yoon-a respectively, which will appeal to Hong Kong and Macau’s users.
"Since the launch of our iQIYI International app in June last year, the company has expanded rapidly in Hong Kong, Macau, and Southeast Asia. Our content library currently consists of 100% Asian Licensed and iQIYI Original shows. In addition to our rapidly growing user base, iQIYI International’s high-quality content also provides a safer advertising environment for brands, a factor that has been favored by many of our clients," said Frankie Fu, Vice President of iQIYI International Business Development and Overseas Advertising Sales.
iQIYI International will continue to produce and source high-quality Asian content that will be relatable to our new and current users in Hong Kong and Macau. We believe that with our strong content library, coupled with SalesFrontier’s accumulated advertising technology and experience, iQIYI international will be able to provide the best advertising strategy for brand owners. As the Official Sales Partner of iQIYI International - Hong Kong and Macau, SalesFrontier HK will be able to assist business partners such as media agencies and brand owners to create the best quality advertising strategy on all iQIYI platforms available in Hong Kong and Macau based on product characteristics. This includes advertising space, advertising formats, content planning, accurate audience targeting, and remarketing based on key insights from iQIYI user base.
About SalesFrontier HK
SalesFrontier is headquartered in Taipei, with offices in Hong Kong, Shanghai, and Shenzhen, bringing together media and advertising technology resources and Martech talents in Greater China. SalesFrontier HK is an office located in Hong Kong, which can provide support to local customers more directly.
As a Google Certified Publishing Partner and Google Marketing Platform Partner, SalesFrontier focuses on Google’s technique and stands as a bridge between publishers and advertisers. Moreover, SalesFrontier has great Data-Driven Optimization (DCO) technology and many years of experience. It also established DC Lab in 2019, which provides integrated solutions for marketing technology with data-driven and creative thinking. Maximize the strength of data insights into technology to help media agencies and brand owners to communicate with consumers more precisely!
About iQIYI International
Headquartered in Singapore, iQIYI International is an on-demand video streaming service providing beloved pan-Asian entertainment to international viewers. Offering both ad-supported and VIP subscription services, iQIYI International delivers premium drama series, movies, variety shows, and anime; with local languages and subtitles; powered by cutting-edge technology. iQIYI International also makes its technology available to other entertainment services through SaaS partnerships. iQIYI International can be enjoyed on any device via iQ.com and the app. iQIYI International is owned by iQIYI, Inc. (Nasdaq: IQ).